Online Engagement for Small Business


Course Length

Part time:

6 weeks

Contact Hours

Part time:

1 day a week for 5 hours each


Subsidised Standard:


Subsidised Standard (Concession):


Full Fee:


Course Materials:


Delivery Mode

On Campus

Course Overview

A perfect course for anyone with an existing small business or those who are looking to start one up. In six short weeks, you will walk away with a complete online presence, including a website and social media site.

This course will bring your product or service to the world by creating a dynamic online presence.

You will learn how to:

  • develop, implement and monitor the use of social media in a business
  • then we will look at how to use social media in a business
  • also, you will build and launch a small business website

When used effectively, social media can have all the benefits of word of mouth, just on a larger scale! It can also help you reach a high number of potential customers.
Potential advantages of social media can include:

  • reduced marketing costs
  • increased sales
  • increased traffic to your website
  • improved ranking on search engines
  • greater customer engagement
  • greater access to international markets
  • opportunity for customer feedback
  • opportunity to conduct market research about your customers
  • improved networking opportunities with customers and other businesses.

The Website unit explores the following elements:

  • Plan website structure
  • Develop website content
  • Create website pages
  • Select and use a web hosting service
  • Test and critically evaluate website

For eligible students, this course is available as part of the Job Trainer initiative and eligible funded places are available.

Studying during COVID-19 Restrictions

We've had to make adjustments to how our courses are delivered due to the restrictions imposed by COVID-19. This means that we're currently offering a combination of delivery modes including online and flexible learning and, where we can, on-campus classes with strict social distancing in place.

Career Pathways

This course will prepare you with skills and knowledge to pursue a career in social media management and website development in small business in various industries including the tourism, travel and hospitality industry.

Further Study

After successful completion of this course you may wish to pursue further training and complete a Certificate III in Business or Certificate IV in Leadership and Management at GOTAFE.

Fee Information

1. Subsidised Standard: $320.00

2. Subsidised Standard (Concession): $64.00

3. Full Fee: $496.00

Course Materials: $40.00

The student tuition fees as published are subject to change given individual circumstances at enrolment. Please note all fees and charges are correct at time of publication for 2021 and may change without notice.

Material fees cover costs associated with the following where applicable, and not limited to:

  • Classroom activity consumables, handouts and booklets
  • E-Learning resources and associated license access fees
  • Excursions

Additionally some courses require students to purchase or supply text books, kits, tools, uniforms and personal protection equipment. Some specific materials may be purchased through the GOTAFE Bookshop. A full list with associated costs will be provided to you at your course information session or during the pre-training review Interview.

Further details on fees available

Entry Requirements

To demonstrate your competency in this course you are required to undertake Written assessments including written and or oral questions and tasks. You will also be observed while completing demonstrations of your work and you will need to provide a portfolio at the end of building your website and to demonstrate use of social media.

Assessment Methods

Assessments may consists of:

  • written
  • observations & demonstrations
  • portfolio & products.

Students will also have access to their trainer via phone, Zoom, or email outside of their class time for a total of 12 hours over the duration of this course.

Students will be required to undertake self-directed research and work on their assessments outside of class time.

Course Co-ordinator

Wilna Fourie

Jason Herrod, as a trainer, has many years of experience in web design and IT as well as running his own business for over 15 years.

Educational Support Services

As an enrolled student at GOTAFE you may access a wide range of academic support services to assist you to meet the academic challenges of your course from our Learning Support Unit.

Learning support

A free and confidential service to help you build the foundation skills you need to be successful at TAFE. Improve your english language, maths and/or writing skills; enhance your computer, exam and study skills.

Learn more about our learning support services


Our library team are passionate about supporting students to achieve their study goals. They have subject guides, referencing help, and online resources to assist you with you assessments.

Find how to reach out to our library in Shepparton

Jobs and study options

Our Skills and Jobs Centres can assist and talk through options for courses, careers, assistance with job applications and more.

Reach out to our Skills and Jobs Centres

Student Support

Whether you need support with time management, your mental health, grief and loss, a diagnosed disability, financial hardship, or any other challenge life through your way, we are here to help.

Support for personal issues

We have a dedicated team to ensure students have the help they need with personal issues impacting studies such as homelessness, family problems & setting up payment plans.

Find out how the Student Experience Team can help you

Disability support

Get access to the supports and adjustments you need for your disability or medical condition to be successful in your studies.

Seek support from our Equitable Learning Advisors

Counselling services

We offer free counselling services to help you work through life's challenges including grief and loss, mental health or relationships.

Learn about our Student Wellbeing Advisors

Learner's Rights

Refer to the Student Handbook for information regarding Learner’s Rights Student Handbook.

Further information is provided at course induction.


Please note: Eligible individuals who wish to access a government subsidised place, must participate in a Pre-training Review. This will consider your:

  • Aspirations/career goals
  • Educational attainment and capability
  • Literacy and numeracy skills
  • Suitability for Recognition for Prior Learning (RPL) and Credit Transfer

Enrolment in general public entry courses will require a selection interview. Please call 1300 468 233 to enquire further.

Skills Recognition

Skills Recognition is an assessment only process that may result in credits towards a part or full qualification. There is no formal training involved, although you may choose to complete further training as a result of the assessment process.

You can apply for Skills Recognition before you enrol in the qualification you are seeking. You can apply for Skills Recognition through one or both of the following processes:

Credit Transfer for formal training that might be equivalent to a new qualification or partial qualification

Recognition of Prior Learning (RPL) for people who have relevant and current skills and knowledge that they have gained through non-formal or informal learning i.e. work or life experience.