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Online Engagement for Small Business


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Online Engagement for Small Business – SITSS00062

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Course Overview

A perfect course for anyone with an existing small business or those who are looking to start one up. In six short weeks, you will walk away with a complete online presence, including a website and social media site.

This course will bring your product or service to the world by creating a dynamic online presence.

You will learn how to:

  • develop, implement and monitor the use of social media in a business
  • then we will look at how to use social media in a business
  • also, you will build and launch a small business website

When used effectively, social media can have all the benefits of word of mouth, just on a larger scale! It can also help you reach a high number of potential customers.
Potential advantages of social media can include:

  • reduced marketing costs
  • increased sales
  • increased traffic to your website
  • improved ranking on search engines
  • greater customer engagement
  • greater access to international markets
  • opportunity for customer feedback
  • opportunity to conduct market research about your customers
  • improved networking opportunities with customers and other businesses.

The Website unit explores the following elements:

  • Plan website structure
  • Develop website content
  • Create website pages
  • Select and use a web hosting service
  • Test and critically evaluate website

For eligible students, this course is available as part of the Job Trainer initiative and eligible funded places are available.

Studying during COVID-19 Restrictions

We've had to make adjustments to how our courses are delivered due to the restrictions imposed by COVID-19. This means that we're currently offering a combination of delivery modes including online and flexible learning and, where we can, on-campus classes with strict social distancing in place.

Career Pathways

This course will prepare you with skills and knowledge to pursue a career in social media management and website development in small business in various industries including the tourism, travel and hospitality industry.

Further Study

After successful completion of this course you may wish to pursue further training and complete a Certificate III in Business or Certificate IV in Leadership and Management at GOTAFE.

Course Dates & Times

Benalla - Samaria Road

Job Trainer & Public - Starts on 26/08/2021 - 6 wk x 1day pw - 10am to 3pm /2021

Shepparton - Fryers Street

Job Trainer & Public - Starts on 24/08/2021 - 6 wk x 1day pw - 10am to 3pm /2021

1. Subsidised Standard
2. Subsidised Standard (Concession)
3. Full Fee
Course Materials

The student tuition fees as published are subject to change given individual circumstances at enrolment. Please note all fees and charges are correct at time of publication for 2021 and may change without notice.

Material fees cover costs associated with the following where applicable, and not limited to:

  • Classroom activity consumables, handouts and booklets
  • E-Learning resources and associated license access fees
  • Excursions

Additionally some courses require students to purchase or supply text books, kits, tools, uniforms and personal protection equipment. Some specific materials may be purchased through the GOTAFE Bookshop. A full list with associated costs will be provided to you at your course information session or during the pre-training review Interview.

Further details on fees available

To demonstrate your competency in this course you are required to undertake Written assessments including written and or oral questions and tasks. You will also be observed while completing demonstrations of your work and you will need to provide a portfolio at the end of building your website and to demonstrate use of social media.

Assessments may consists of:

  • written
  • observations & demonstrations
  • portfolio & products.

Students will also have access to their trainer via phone, Zoom, or email outside of their class time for a total of 12 hours over the duration of this course.

Students will be required to undertake self-directed research and work on their assessments outside of class time.

Wilna Fourie

Jason Herrod, as a trainer, has many years of experience in web design and IT as well as running his own business for over 15 years.

If you need any further clarification of the information provided please contact one of our client service officers on 1300 468 233 who can assist you or submit an enquiry through our website now and one of the team will be in touch.

As an enrolled student at GOTAFE you may access a wide range of academic support services to assist you to meet the academic challenges of your course from our Learning Support Unit.

As an enrolled student at GOTAFE you will be welcome to access a variety of non-academic support services from the Student Welfare Unit. These services are designed to best support you to successfully complete your course.

Services include on campus supports and remote supports

  • Counselling
  • employment information
  • careers
  • activities etc.

Learn more about support services

Refer to the Student Handbook for information regarding Learner’s Rights Student Handbook.

Further information is provided at course induction.

Please note: Eligible individuals who wish to access a government subsidised place, must participate in a Pre-training Review. This will consider your:

  • Aspirations/career goals
  • Educational attainment and capability
  • Literacy and numeracy skills
  • Suitability for Recognition for Prior Learning (RPL) and Credit Transfer

Enrolment in general public entry courses will require a selection interview. Please call 1300 468 233 to enquire further.

Skills Recognition is an assessment only process that may result in credits towards a part or full qualification. There is no formal training involved, although you may choose to complete further training as a result of the assessment process.

You can apply for Skills Recognition before you enrol in the qualification you are seeking. You can apply for Skills Recognition through one or both of the following processes:

  • Credit Transfer for formal training that might be equivalent to a new qualification or partial qualification
  • Recognition of Prior Learning (RPL) for people who have relevant and current skills and knowledge that they have gained through non-formal or informal learning i.e. work or life experience.

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