Goulburn Ovens Institute of TAFE

Australian TAFE Marketing Association (ATMA) Awards 2007

WINNER : Marketer of the Year

Goulburn Ovens Institute of TAFE Multimedia Development Unit Manager, Craig Mathisen and Marketing Manager, Fiona Le Gassick, have come together to form a dynamic partnership in the marketing of Goulburn Ovens Institute of TAFE and its flagship brands.

A partnership built on mutual respect, admiration and inspiration, has evolved the Institute’s existing branding and marketing, while providing the ideal foundation in the development of two major new brands.

Craig and Fiona have recognized the importance and effectiveness of undertaking an integrated approach to marketing, brand management and resource/product development.

The highly productive and creative partnership has culminated in increased GOTAFE brand awareness and brand equity, and provided vibrancy and energy in launching two new Vocational Education and Training (VET) brands into the market place.

This team approach has further resulted in the continuous improvement of marketing and multimedia systems in the achievement of increased work efficiencies, which is often demanded by working in a rural TAFE environment.

The Institute’s vision is “to be is a world class Institute delivering quality education and training beyond expectations” and it is via Craig’s and Fiona’s leadership that they are able to inspire their teams to produce strategies and products that position the Institute as a “world class” educational contender.

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