Goulburn Ovens Institute of TAFE

Australian TAFE Marketing Association (ATMA) Awards 2007

WINNER : Campaign NCDEA

GOTAFE’s partnership with Dairy Australia (DA) marks the beginning of a new era in VET in one of Australia’s most important agricultural sectors.

The partnership is dedicated to increasing the profitability and competitiveness of the Australian dairy industry through the delivery of quality and responsive education and training programs. The partnership culminated in the creation of the National Centre for Dairy Education Australia (NCDEA).

The evolution of the NCDEA demanded the development of a new national brand. This was fraught with complexities due to short time-lines, limited resources, and the diverse markets to be targeted. However, GOTAFE was up to the challenge having successfully launched a highly professional industry based brand.

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